Focus
on pricing, margin and market positioning, are all vital in helping
companies improve their competitiveness. 3C has provided support in the
following key areas:
- Outsourced
Manufacture: Greater pricing flexibility has been achieved by
outsourcing to specialists in UK and China.
- Improved
Marketing:
Re-designed marketing materials, sharper positioning, better client
management, more effective follow-up and an aggressive, focused,
sales effort.
- Exploring
new product offers: Product
and supplier sourcing, brand and product development and business
planning for a major new division.
- Changing
Distribution channels: Developing
new, direct-to-consumer offers, with dedicated on and off-line direct
marketing material. Automating business processes through
internet-based sales order processing.
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"They
had the objective
approach needed for a whole range of complex decisions to be made"
MD
Giftware Manufacturer
|
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| 3C
has developed ambitious solutions to improve competitiveness. For
example, 3C has developed processes enabling product ranges to
be re-modeled, enabling sales direct to consumer, without damaging existing
distributor relationships. Re-packaging existing products
is one of the techniques used by 3C to improve competitiveness and has
led to improved margins and pricing flexibility in most cases.
3C's expertise in branding, positioning, marketing and design all play a
vital role in improving competitiveness. |